Why Your Gold-Plated Jewelry Still Looks Brand New
At ISHI New York, we believe your jewelry should be beautiful, empowering, and built to last. That’s why we use anti-tarnish technology in our 18K gold-plated pieces, so your favorite designs can keep their glow far beyond the first wear.
But what does “anti-tarnish” actually mean? Is it just a buzzword? Or is there real science behind it?
Let’s break it down.
🧪 What Is Tarnish, Anyway?
Tarnish is a thin layer of corrosion that forms on metals when they react with air, moisture, sweat, oils, or chemicals. You’ve probably seen it before — that dull, dark, or greenish discoloration that appears on jewelry over time.
It typically affects:
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Sterling silver
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Brass
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Copper-based metals
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Even some types of low-quality gold-plated jewelry
Tarnish doesn’t just make your jewelry look old — it can cause skin reactions and reduce the life of your favorite pieces.
🔬 The Science: How Anti-Tarnish Jewelry Works
Anti-tarnish jewelry, like what we design at ISHI New York, uses a combination of advanced coatings, plating techniques, and material choices to slow down — or even prevent — that tarnishing process.
Here’s how it works:
1. Protective Coating Layer
After the jewelry is plated with 18K gold, it’s sealed with a clear, anti-tarnish topcoat — often made from a nano-ceramic or polymer formula. This invisible layer:
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Acts as a barrier between the gold and the environment
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Reduces exposure to air, water, sweat, and skincare products
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Keeps the gold looking shiny and fresh for longer
2. High-Quality Base Metals
Many anti-tarnish pieces start with stainless steel or nickel-free brass — metals that are more resistant to corrosion in the first place. These materials:
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Don’t oxidize easily
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Are safe for sensitive skin
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Provide a strong foundation for gold plating to adhere to
3. Thicker Gold Plating
Unlike fast-fashion jewelry with ultra-thin gold layers, high-quality anti-tarnish jewelry is plated with a thicker layer of real 18K gold (sometimes 0.5–1 micron or more). This increases:
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Durability
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Color longevity
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Scratch resistance
✅ The Benefits of Anti-Tarnish Jewelry
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Longer lasting beauty—no more dullness after a few wears
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Lower maintenance—clean less, wear more
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Skin-safe—great for those with metal allergies
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Cost-effective—Enjoy the look of real gold without the solid gold price tag
And when is ISHI New York gold? You're getting both aesthetics and engineering in every piece.
💡 How to Care for Anti-Tarnish Jewelry
Even anti-tarnish jewelry deserves some TLC. Here’s how to help it last even longer:
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Wipe it with a soft cloth after each wear
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Avoid exposure to perfume, water, and sweat when possible
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Store in a dry pouch or box when not in use
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Don't layer with cheap metals that may react or scratch it
✨ Final Thoughts
Anti-tarnish technology is more than just a trend — it’s the future of everyday luxury. At ISHI New York, we use this science to create jewelry that fits your lifestyle, not just your outfit.
Because when your jewelry shines, so do you — and we’re here to make sure that shine stays.